Build Your Digital Marketing Team
Growing Pains Can Lead
to Strategy Failures
Whether you’re building a team from the ground up or expanding an existing one, deciding which roles to hire in which order, recruiting and training the right candidates, and doing it all without missing a beat in your marketing plan is no easy feat.
You might be struggling to take ownership of marketing tasks from well-intentioned but untrained employees who were handling it before you were brought in, or juggling a fleet of freelancers in order to get the work done without the editorial or project management support you need.
As you try to manage all of this, important decisions may be made based on your urgent needs rather than your long-term goals. This lack of strategic alignment means that even if you put more effort in, your results are limited, and morale is threatened.
Poor Morale
Wasted Resources
Decreased ROI
Lack of Strategy
A Data-Driven Partner
Makes the Difference
As a digital marketer, you trust data in every aspect of your program—but chances are, you’re not taking the same approach to your team.
Let Kestrel help you take charge of your team’s growth and productivity. We use a consultative approach, working with stakeholders and collecting data to understand your needs, current processes, team behavioral styles, growth targets, and strategic goals.
After taking the time to thoroughly understand your baseline and where you’re headed, we’ll design a customized plan with benchmarks, a detailed timeline and prioritized action items.
Read Report: 600 execs on how talent optimization impacts their business
What Will Your Project Look Like?
Each program is unique, tailored for whether your team is just starting out or expanding to new heights. But, in any project with us, you can expect:
Detailed conversations about your growth targets, long-term plans, and existing processes and people
A data-driven approach to goal setting, tracking progress, and managing for stability and performance
Key findings and recommendations about team capacity, tools, processes, and expectations
A tailored action plan for moving from your current processes to a more intentional system for covering essential marketing activities
Job descriptions for any new roles and adjusted job descriptions for current team members
Transition plans for current and new employees
TImelines and benchmarks for implementation
A workshop with leadership to present and review the plan and timelines
Check-ins after the initial plan roll-out to measure progress and adjust as needed
As Predictive Index (PI) partners, we’re using the most comprehensive tool on the market for collecting and analyzing people data from the team design stage all the way through hiring, employee engagement, and even long-term strategic alignment.
What does people data look like? It starts with a simple behavioral assessment backed by thousands of hours of research and testing.
This assessment becomes the building block that allows you to better understand yourself, your team dynamics, your company culture, and the strategic alignment (or lack thereof) between your goals and your leadership.
What does that look like? Take the BA for yourself, and we’ll set aside time to walk you through your results.