About Kestrel

Kestrel Strategy is a boutique management consulting firm for digital marketing teams and the organizations they serve.

Our clients are organizations at every stage of development, from startups that need to build their marketing teams and processes for the first time to established companies that have outgrown their existing systems.

Founded by a long-time writer, editor, marketing strategist, and content director, Kestrel brings a wealth of firsthand operational experience in nearly every role in modern digital marketing.

We use both qualitative and quantitative methods of analysis to find opportunities, challenges, and the linchpin factors that can mean success or failure. Tools like The Predictive Index add a layer of behavioral data, so that we're not just looking at processes "on the page," but in the context of the people who execute them.

Our Mission

To Help our clients and their employees thrive by building more effective, equitable, sustainable teams and processes.

To do this, we are constantly learning about tools and methods for diagnosing the causes of team dysfunction and designing forward-looking solutions.

Dysfunction usually appears in two ways: a disconnect between strategy and results or flagging team morale. In most cases, they're related.

We help clients build resilient marketing teams that function effectively, foster strong workplace relationships, and consistently drive toward strategic business goals.