Optimize Your Digital Marketing Team
You Know the Signs of
Trouble In a Team
A dysfunctional marketing team does more than just slow you down. It creates conflict (and distraction), wastes valuable money and time, leads to missed targets and reduced results, and can cause you to lose your best players to turnover.
Team Conflict
Wasted Resources
Poor Results
High Turnover
But if you’re here, you already know this. Maybe your budget increased but you haven’t seen the return you should. Or you’re constantly replacing employees, or playing therapist to team drama instead of doing the job you love: generating leads and marketing your brand.
Read Report: 600 execs on how talent optimization impacts their business
Put Your Trust in a
Data-Driven Partner
In every other aspect of digital marketing, data drives your actions. Why not here, too?
When you partner with Kestrel Strategy, we take a consultative approach, starting with a deep dive into known issues with key members, from leadership to individual contributors. This research leverages your team’s insights to provide context, and often uncovers new problem areas.
We’ll gather extensive data on your team’s processes, performance, and behavioral styles. This lets us draw a detailed picture of your organization, so we can identify and prioritize issues based on their impact and urgency. We’ll then create an action plan that’s right for you, complete with benchmarks, a clear timeline and specific action items by team member.
As Predictive Index (PI) partners, we’re using the most comprehensive tool on the market for collecting and analyzing people data from the team design stage all the way through hiring, employee engagement, and even long-term strategic alignment.
What does people data look like? It starts with a simple behavioral assessment backed by thousands of hours of research and testing.
This assessment becomes the building block that allows you to better understand yourself, your team dynamics, your company culture, and the strategic alignment (or lack thereof) between your goals and your leadership.
What does that look like? Take the BA for yourself, and we’ll set aside time to walk you through your results.
What Will Your Project Look Like?
Each program is unique, tailored for whether your team is just starting out or expanding to new heights. But, in any project with us, you can expect:
Detailed conversations about your growth targets, long-term plans, and existing processes and people
A data-driven approach to goal setting, tracking progress, and managing for stability and performance
Key findings and recommendations about team capacity, tools, processes, and expectations
A tailored action plan for moving from your current processes to a more intentional system for covering essential marketing activities
Job descriptions for any new roles and adjusted job descriptions for current team members
Transition plans for current and new employees
TImelines and benchmarks for implementation
A workshop with leadership to present and review the plan and timelines
Check-ins after the initial plan roll-out to measure progress and adjust as needed