We recently sat down (virtually) with Dr. Christine Mueller to talk about how healthcare communications—and doctor-patient relationships—are changing. In this wide-ranging interview, we discuss not only how COVID has impacted her communication with patients, but how generational attitudes among doctors and economic forces in the industry are driving different expectations of medical practitioners.
Read MoreWith the rise of the information age, few people step into a doctor’s office without doing research online. And US health consumers are increasingly searching in languages other than English.
Read MoreWhether you’re a part of a large hospital system or an independent health and wellness provider, partnering with a healthcare writer can be a great way to begin or improve your content marketing strategy. It sounds simple enough, but healthcare is a complex field, and it’s important to know what to look for in a writer.
Read MoreLet’s say you need a writer to help you ramp up your content and keep it up to date with the latest SEO tactics. There are some obvious things to look for: are they familiar with SEO best practices? Do they have content marketing experience relevant to your industry? But core competencies are just part of the equation.
Read MoreBusinesses lacking a strong ecommerce presence risk losing sales and customers — either to competitors, or simply by failing to find ways to move their businesses online.
Read MoreMobilizing remote teams during the COVID-19 emergency has given businesses first-hand experience juggling competing goals, such as transitioning everyone to a distributed work environment while keeping projects on schedule. Support from trusted freelance partners can add capacity — and unique skill sets — to help you adapt to the changing business environment.
Read MoreAs we all try to weather the storm we’re facing as communities and as a global economy, many companies are finding ways to retain business, support their customers, and help their communities—and SaaS companies like HubSpot are no exception.
Read MoreWe all have a mental image of the ideal leader, especially in the business world. It seems like the best leaders behave, operate, and interact in specific ways, but most of the time, these “perfect” leaders have been chosen and groomed for their roles because of their personalities. Outgoing, extroverted candidates are considered more desirable, especially when the organization is looking for a transformational leader.
Read MoreSo you’ve decided to apply for a full-time job. Congratulations! I hope you have a strong support system behind you and not a single cry of “sellout!” After all, turning to full-time writing work after a period of freelancing isn’t selling out — it’s making the decision to take your career in a different direction.
Read MoreIn 2019, searching for a job amounts to a lot of clicking. There are millions of job postings available — likely even billions, given how positions are syndicated across different listing sites, job boards, and forums. To recruiters and hiring managers, this glut of posted jobs means that you may have a fantastic position to fill but no interest from qualified candidates. But what can you do about it?
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